Meet our client
Never settle for less than authentic. Hairstigé is a London-based hair extension brand known for their high-quality products and five-star customer experience. We partnered with Hairstigé in 2021 as they prepared to launch their e-commerce storefront, designing a brand identity, developing a bespoke website, and executing our shared creative vision.
→ brand design
→ print and packaging design
→ website design
Hairstigé is an upscale hair extension brand revolutionizing the industry with authentic, luxury raw hair and a re-imagined shopping experience that makes every customer feel like a VIP. Much like the brand’s luxury raw hair, the visual identity is sleek, beautiful, and full of personality. From the refined, elegant logomarks to the detailed brand patterns, this brand identity pairs timeless and trendy in a brand new way.
PRINT and PACKAGING
As a new luxury brand launching 100% online, it was essential for Hairstigé to create a high-touch customer experience through their print and packaging. When a customer receives a package from Hairstigé, everything from the box to the hair authenticity card needs to feel incredibly high-end.
We paired bold, simple design with gold foiling print finishes to bring the essence of Hairstigé to paper. Every element of their 9-piece packaging arrangement was created with purpose and designed with intention. Our personal favorites are the black hang tags that are marked with gold metallic ink to indicate the hair specifications, as well as the foil embossed boxes meant to store extensions for years.
Hairstigé allows customers to do something NO other hair extension is doing right now: completely customize and order their hair extensions on the spot.
We designed 100% custom functionality for the brand’s website that lets customers choose the texture, length, country of origin, lace type, lace size, and wig thickness of their extensions. As they build their bundle of hair, they can see the price change in real-time and adjust any elements they like. When they’re happy with their custom creation, they can simply add it to their cart and check out.
This “bundle builder” functionality sets Hairstigé apart from the industry, with over 1,000 combinations made possible, where other brands sell a few dozen pre-made wigs. Check out the live website for yourself here!
“Working with LoLa Design Co. has been one of the most important investments we’ve made when launching The Lys Collective. Lauren is a brand strategist, web builder and (in our opinion) part career coach and therapist as well! If you’re a small business owner and have been considering hiring a professional to help set you up for success / grow your business – it is definitely worth the investment.
She helped me to creatively build this brand by taking the time to truly understand my vision and my customer. Lauren is a dream to work with and I highly recommend her for brand strategy and design!”