the brand brief

Anna Grace Wellbeing

Anna Grace Cameron is an empowerment coach with a unique toolbox to help her clients succeed. She uses meditation, astrology, and tarot to help women step into their true power, channel their intuition, and discover new things about themselves. Much like her beautiful home base in Australia, her bright attitude and gentle spirit are exactly what draw her clients in to her introductory tarot readings and group workshops. 

Our mission was to create a brand that represented Anna’s personality, sparked interest in her unique methods of coaching, and drew in the right audience: women willing to explore self-discovery.  

the brand marks

Anna Grace Wellbeing​

Because astrology and tarot are elements that set Anna Grace Wellbeing apart from other coaches, we wanted to subtly incorporate constellations and celestial elements into the brand. However, because these areas are unfamiliar to her target audience, we didn’t want to be too literal or complex. The perfect brand marks draw interest, invite questions, and showcase Anna’s personality in a beautiful way. 

Primary Mark

Alternate Mark


Alternate Submark


Anna Grace Wellbeing​

Anna is based in Australia, but works with clients virtually worldwide. We knew her brand needed to be primed for social media and digital marketing, so we incorporated a feminine color palette and soft, floral imagery to make the brand seem approachable and personal to new followers. Our strategy was also to add hints of astrology and tarot content mixed into more familiar themes such as intuition, self-love, and authenticity. 

Anna’s personality and care for her clients comes through so clearly in her brand and in her social media content. Much like the logo marks, she gives subtle hints of her methodology in an approachable way.


Anna Grace Wellbeing​

Every aspect of Anna’s logo was crafted with intentionality and her brand values in mind. The result is striking, beautiful, and as unique as the brand itself.

the result

Anna Grace Wellbeing​

Before we worked together, Anna knew she had special gifts to offer the world but didn’t quite know how to get in front of the right audience or communicate her offers clearly. Now, she has complete brand clarity. Not only were her new visuals received with excitement from her audience, but her sales funnel now includes a free tarot card reading to get curious clients interested in her process and personality. 

Beyond beautiful new visuals, Anna has gained clarity around everything from her copywriting to her sales funnel so that her offer gets in front of the right eyes and resonates deeply with her audience.

Now let’s talk about you.

To best serve our clients, we work with a limited number of brands every month. To reserve your spot and learn more about how our team can help you reach your goals, schedule your free consultation call today.