Our studio’s philosophy is simple: your brand should be bold, beautiful, and actually bring you business.
You can’t smell a candle through a screen
Just like exploring a store full of curated finds just isn’t the same as browsing an online catalog, and buying cookies without tasting them first can feel less-than-sweet.
When you’re used to running your business face-to-face with your customers, translating that same personal touch, authentic flair, and magic you’re known for can seem impossible when you take things digital. At LoLa Design Co., we help retail product and brick-and-mortar brands thrive online so that they can finally scale with confidence.
I’m Lauren, the founder, owner, and lead brand strategist at LoLa Design Co.
I’m a proud dog mom, self-proclaimed font enthusiast, and can finish a New York Times crossword puzzle in under six minutes. Four years into running my brand design studio part time, I ditched my 9-to-5 in financial consulting for the glamorous world of freelancing and never looked back. Now I apply that business background and my eye for design to create brands that are equally strategic and stunning for my clients.
I've partnered with over 100 brands since 2016, but none are quite like yours.
My entire branding philosophy is built around the fact that if I’m designing with strategy in mind (and doing my job well), your brand will truly look as unique as you are. Simply put, I don’t have a “signature style” – I focus on strategy first, and effective design follows. That’s why I built a team of creative go-to geniuses that join me whenever a project needs that extra special something.
A team of creative experts
Need an illustrator, copywriter, web developer, photographer, or a social media guru? We’ve got you covered!
Like fine wine and cheese, we create the perfect pairing: the personalized freelancer feel with the boutique agency team to back your brand up. If you’ve been struggling to find that magical unicorn who can whip up an intricate illustration and write hard code for the website of your dreams, you can officially call off your search. You’ve found the brand design studio you’ve been looking for, and we can’t wait to meet you!
Our results-driven approach to brand design is deeply rooted in brand strategy
A core belief of ours is that beautiful design is the cherry on top of a strategy that sells. Before we talk logos or decide on color combinations, we execute our tried and true process for understanding and refining your brand strategy. You’ll feel confident knowing how to tell your brand’s story, and guaranteeing that the right audience is listening.
The brand strategy process
While we begin with a brand questionnaire to get acquainted, the real magic happens during our two-hour collaborative brand strategy session. By the time your final brand guidelines are in your hands, you’ll be ready to take your business to a whole new level.
who we work with
Our favorite clients are wonderfully unique, but have a few things in common
They’re used to interacting face-to-face with their customers and are ready to take their personal touch into the digital world
They’re prepared to get laser focused on what sets them apart, who they’re selling to, and how they’re going to connect with them
They value collaboration, and are excited to join forces with a brand design studio that can elevate their brand’s strategy as well as their look
They’re interested in building sustainable brands that are primed for long-term growth, and want a brand identity that will last for years to come